Tuesday, October 13, 2009

Music Used in Product Placement

Age, Class, Race and Gender in Commercials from 1990-2009

By Ashby Stancill and Elizabeth Manley

Our mixtape project will explore age, race, gender and class in commercial marketing. We will not be including jingles created to promote a product, but music from the past and present used in commercials. For example, iPod commercials use popular songs like “Jerk It Out” by the Caesars in their advertising campaigns to reach out to the 18-25 age group. Another example is the Swifer commercials featuring “Baby Come Back,” a song covered by several bands including No Mercy and Hall & Oates. This commercial is marketed toward busy, 35+ year old housewives. We will also explore the thematic editing done by advertisers since they will often take a well known song and edit it to emphasize a particular message. Covers and genre origins will also be explored for each song.

1 comment:

wh said...

Great topic. There's some scholarly material on the use of songs in films and cross-advertising. You might find that helpful. Contact me for sources.